Producer / Director / Editor
Hokana Sunglasses, based out of Jerez, Spain, asked us to come up with two lifestyle videos to promote on their Socials and Website. Being a start up company, they wanted something quick, entertaining and engaging to promote & get their name out there. On top of that, they wanted something a bit longer to showcase their sunglasses in a fashion video.
Fast cuts and catchy tunes are always a great recipe to get people engaged on a promoted post. Especially when a company is just starting to get the word out.
It may not feel like it at times but there is still a place in social media for longer form videos. Fashion videos are important to brands because it shows their fan base how to use or style their products. In this video we see some young adult women dressed for a fun time and using the sunglasses to complete their outfits.
Client: Hokana Sunglasses (Spain)
Produced and Directed by: Manny Rodriguez
Produced by: Zar Castillo
Director of Photography: Edwin Mendoza
